How users search
Users may search a category, a problem, a comparison, a scene, or a brand name. The closer the search is to a buying problem, the more valuable the content can be.
- Brand keywords
- Category keywords
- Scene keywords
- Pain point keywords
- Comparison keywords
How notes should be optimized
Optimization should not be keyword stuffing. The title, opening, image direction, and note structure should make the content clear and useful while naturally reflecting user search intent.
Strong SEO notes often work as tutorials, buying guides, comparison posts, real-use reviews, or problem-solving explainers.
How to report SEO progress
Monthly reporting should look beyond likes. Useful reporting reviews keyword coverage, search-driven notes, saves, comments, profile taps, inquiries, and what content should be repeated next.